Answering your question ‘Do real estate agents need a website’ as well as a how-to guide

Do real estate agents need a website today in 2023?

The real estate industry is going through digitalization at a rate faster than it has ever been. Real estate agents, brokers, and enterprises who do not jump on the wagon will be left behind.

Going online and having your own website is the only way agents and brokers acquire security during this time. 

Keep reading to find out!

Why do real estate agents need a website?

Imagine yourself as a buyer looking for a property. If you don’t have an agency in mind already, the first place you might look for one is on the internet or specifically a search engine.

A newspaper, or a real estate magazine? Unlikely.

Therefore, now is the perfect time to learn about how to build a realtor website or at least what goes into one.

So, do real estate agents need a website. In short, the answer is definitely yes! 

What to consider when learning how to build a realtor website

Website UX UI design

One of the most important aspects of web development is design. How the website looks and how we can interact with it, make or break a website in the first 10 seconds of viewing.

We call these functions the User Interface and User Experience.

UI or User Interface is the structure of everything on a website, where the buttons are, the layout and how the users interact with the website.

As for UX or User Experience, it deals with the branding, the feeling you’re trying to convey to the users such as ease of use, pleasure, and efficiency.

A good website should be well designed in regard to both specialties to look attractive, user-friendly, fast-loading, easy to navigate and incorporate human-computer/device interaction (PCs, tablets, mobile phones, and other devices).

CMS for real estate website

A CMS (Content Management System) is an application that offers a streamlined dashboard for you to publish and manage web content.

When thinking of websites, people get intimidated by the coding aspect of them.

CMS is made to simplify the tasks of managing web content without prior knowledge of coding or web development.

A CMS for real estate websites is an application like WordPress that is great for many parties to collaborate on tasks by allowing them to navigate the backend of a website seamlessly and edit as they see fit.

It is the most used and largest CMS in the world and is very useful if done right.

Every CMS is different from each other but the main elements they all have in common are:

  • Creating and publishing content
  • Multiple-user access
  • Management of the library, including images and videos
  • Quick content creation, and updating
  • Automatically optimized URLs

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SEO strategy for real estate

To answer the question, “Do real estate agents need a website?”, you have to understand what websites pull in.

Once you learn how to get a website up and running, you might also want to know how to optimize your website.

If you search something up on Google, you’ll notice that the most relevant websites or articles are at the top of your search results.

These websites are not there by chance but they had to do a lot of SEO (search engine optimization) to be where they are.

Having an SEO strategy for your real estate website helps generate increased traffic to your site.

In order to rank higher and beat your competitors, your site has to be SEO friendly and that means utilizing certain keywords that are SEO friendly from the early stages of building your website.

You must make sure to follow how the search engine algorithm works and what types of content, structure, and keywords it favors in order to apply them to your own and have the best websites.

Agile CRM Integration

CRM or customer relationship management system helps real estate agencies to store data relating to customers, and leads, interact with clients and track connections of all the members in your agency.

The best way to choose a CRM system for your agency is to choose one that is compatible with all your other platforms to prevent any loss of data during transfer between platforms and the cost of getting used to a new system.

Having multiple integrations allows your agency to track and trace data and opt for a seamless workflow that is beneficial for increasing efficiency between teams.

There are different systems that we believe real estate agencies should utilize which are:

  • Residential portals
  • Commercial portals
  • ReTech/PropTech platforms
  • Quick content creation, and updating
  • Marketing platforms

This tool allows people to find real estate businesses in their local area easier. Using this the right way can make your business more visible to the audience.

How and where to find the right real estate website solutions

Having a real estate website built can be costly. An alternative would be to invest in subscription packages from website providers which are great for agencies that have a limited budget but want to have a fully-functioning website.

Some key criteria that you should consider when choosing a real estate agency website provider are their packages being able to cater to your customers’ needs as well as your team.

The websites they develop should be able to showcase your brand, boost your online presence, and improve credibility.

Other important factors include cutting-edge designs such as an automatic listing of properties or online inquiry forms.

SaaS platforms like Property Flow can help you get started with the tailored real estate website solutions that you may well need.


To recap, do real estate agents need a website?

Absolutely yes. The most clever thing to do right now is to take advantage of the early stage of the trend and stay ahead of your competitors by investing in a well-designed real estate website.

From our insights and resources shared within this article, we hope to help you know how to build a realtor website in order for you to generate more leads and gain the online visibility needed to take your business even further.

Not sure how or where to start?

Our free demo will show you the way!