How to succeed in real estate
Introduction on How You Can Build Your Visibilty
According to a study done in Thailand, 71% of the housing market consumers have further delayed their purchase of a property. The question of how to succeed in real has never been asked as often before.
This goes to show that this industry is volatile and real estate agents face the most challenging competition during this time.
It makes agents and brokers alike beg the question of how to succeed in real estate.
The answer to “How to succeed in real estate” stems from increasing your visibility as a real estate agent.
Want to find out how? Keep on reading below.
Joining community events
A method that is the most recommended when trying to build your visibility is to go the traditional route and that is to expand your connections and get more leads through community events.
It’s an old but effective way of stepping up your career.
If you’ve figured out how to become a real estate agent, you’ll know that the key to expanding your leads is to join events.
These events are not just a place for regular folks, but there’s a high chance of property buyers being among the crowds looking to find great agents and brokers too.
This is the best opportunity for you to showcase your values, listings, and of course, who you are as an individual and help get you referrals.
If you cannot find any community events fitting, host one. After figuring out your market, you’ll realize that you might want to host events that will pull in new homeowners, young parents, and possibly even other realtors.
These community events can be:
- Networking meetups
- Happy hour
- Holidays/seasonal events
- Neighborhood cookout
Gaining online visibility is how to succeed in real estate
Google my business
According to a study done by the National Association of Realtors, 97% of real estate buyers use the internet to get insights into the housing market and to look for their future homes.
Therefore, to reach them, you need a strong online presence. We recommend starting with the easiest but most important; Google My Business.
This tool allows people to find real estate businesses in their local area easier. Using this the right way can make your business more visible to the audience.
Social media is your new best friend
After setting up your Google My Business, you might also want to be reachable on social media as well and Facebook is the most accessible.
Listings are a good way to display your inventory to prospective clients but to build a brand for yourself, you need to produce other quality content on your Facebook page. Therefore, producing content is a tried and true way on how to succeed in real estate.
Some ideas of social media content for real estate agents and brokers are:
- Helpful news or information in the real estate industry
- Videos showcasing a property
- Testimonials from clients
- Giveaways or contests – because who doesn’t like free stuff?
- Humorous posts
- New listings using attractive photos
Doing these will keep you engaged with your audience and show them that you are still here.
Stepping up your website game
Now if you want to take it up a notch and expand your visibility, you can build a site for all your listings and for more people to reach you.
A carefully crafted website assists buyers/renters in the process of getting their new homes.
Once you have a home page for your business, you should know what a landing page is. A landing page is a page where you get to convert clicks into leads.
It’s where you get the visitors to either give you their contact information or contact you directly. Most websites convert clicks to leads through an exchange of information, deal, or special offer in return for the visitor’s information.
A good landing page should have an effective call to action (CTA) that instantly turns a visitor into a potential customer.
On top of that, the website should be user-friendly, mobile-friendly, responsive, and be tested well on both desktop and mobile.
SEO is also an important factor in ranking your website higher on google search results and consequently being more visible. Read the simple guide to SEO for real estate agents.
If you have been in the real estate market for a while, you must have had an email list by now. But if you don’t, fear not; for now is the perfect time to start building your email list.
Collecting emails is one of the most important steps in getting your name out there. Posting on social media will get you across to others but you can’t be sure who sees you.
With emails, you have more control over your target audience since there are no complicated algorithms to hinder that.
Another reason email marketing is great is that it nurtures potential buyers and sellers. Remember earlier that people spend a long time deciding if they want to purchase a home?
Email marketing is good for nurturing people who are not ready to buy a house right now but they will eventually.
By showing up in their emails once, you’re potentially the realtor they need when they’re looking to buy or sell a house in the future.
Why boosting your visibility is the answer to how to succeed in real estate
To recap, we’ve rounded up ways on how to succeed in real estate and they mostly point toward building an online presence. Implement all these points into your strategy and you’ll be well on your way to optimizing your visibility in the real estate industry.
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